Research From Target Audience

How could the title on the magazine catch your eye?

The Focus group came up with the theory that the title of the magazine is one of the main thing you base on whether your going to read the magazine or not. They say the title needs to address them so they know that the magazine is for them for example have the word student in it.Another thing is make the tittle something interesting so it grabs your eye on being funny so it makes you want to read the magazine. Also it has to be big and bold, needs to really stand out and catch there eye, it needs to be clear and colourful.

What colour scheme would you like and why?

The focus group all decided that bright colours attract them and catch there eyes. They said a maximum of two colours together or else it looks messy and unprofessional. They also said to use colours which attract both female and males.

What sort of layout would attract you, would you want the magazine to be consistent layout throughout?

The Focus group all said that the layout on the first page should be clear to understand and interesting, the layout of the whole magazine should include a lot of images. They said the inside of the magazine should all have a sort of consistent layout which is simple to understand but not identical the whole way through otherwise the magazine will get boring to read.

How much would you be willing to pay for the magazine/ why?

The focus group said with still being in education so not being able to work students have a low income, therefore cant spend lots on a magazine. They all said they'd pay anything up to a pound, but if it was more than 50p it would have to impress them a lot with the contents inside. They said the ideal price would be 50p.

What sort on content would you want to read about in a magazine?

Throughout the focus group I had a lot of ideas which were all similar to the ones I had put in my initial ideas, like goss of celebs, festival information, how to survive school, fashion tips for college etc. But they all agreed that in the content of a magazine you should have a suitable puff inside which would attract the students attention.

What sort of language style would you be most comfortable reading a magazine in, formal or informal?

The whole focus group straight away said informal. After students have worked hard all day they buy and magazine to relax. Therefore the perfect language style would be informal, relaxed and easy to understand.

What images would catch your eye?

The whole focus group said bright, entertaining ones. The Females said clothes, magazine, celebritys etc. whereas the males said new cars, sports etc. So I will have to balance the images in my magazine to attract  both female and male readers. Both female and males said festival picture and pictures to do with music of bands etc. They said to attract student there will have to be a lot of interesting images inside the magazine